Marketing: United States

Beard, V. & Burger, W. 2017

‘Selling in a dying business: an analysis of trends during a period of major market transition in the funeral industry’, OMEGA – Journal of Death and Dying, 8:4, 544-567.

Sanders, G. 2012

‘Branding in the American funeral industry’, Journal of Consumer Culture, 12:3, 263-282.


The Cemetery Research Group runs two events a year: in May and in November. Follow the links and send in an abstract