As a form of tourism that gradually emerged at the beginning of this century, cemetery tourism was first accepted by the general public in China in the form of visiting the imperial tombs, which is a special form of cemetery tourism. Since the 1980s, with the development of Chinese archaeology, many archaeological sites have been excavated and converted into museums, which still attract a large number of tourists. Meanwhile, as an important base for patriotic education, Martyrs’ Cemeteries have also been included by primary and secondary schools across the country as destinations for tomb-sweeping activities on Qingming and Chung Yeung Festivals. However, compared with the model of cemetery tourism around the world, especially in Europe, this model has not been widely promoted in China. The reasons for this are not only related to the taboo on death in traditional Chinese culture, but also to the transformation of urban cemetery planning since the 1950s, the cremation system implemented in the 1960s, and the cemetery management regulations implemented in the 1990s. In the process of urbanisation, many clan cemeteries have been relocated to city cemeteries, creating a new landscape. This new form of cemetery construction, which emphasises standardisation, has hindered people’s willingness to enter the cemetery in many ways, which seems to be one of the factors restricting the large-scale development of cemetery tourism in China in the future. In order to remove the colour of folk beliefs from the cemetery, commercial operating cemeteries are adopting a variety of improvement design plans to increase the possibility of developing tourism.