Willesden Jewish Cemetery (est. 1873) is one of Britain’s most significant Jewish cemeteries, with some 29,000 interments, including numerous figures of cultural, religious and civic importance. Traditionally regarded as a space of private mourning, the cemetery underwent a major transformation through a National Lottery Heritage Fund – supported project (2015–2020), repositioning it as a site of public heritage, community memory, environmental sustainability, public open space and learning. Today, Willesden Jewish Cemetery is a hidden gem in North West London, designated a Park and Garden of Special Historic Interest, home to the UK’s first national Jewish War Memorial, as well as listed funerary buildings and memorials. It combines Victorian funerary architecture and landscaping with Jewish symbolism and has the House of Life Heritage Centre on site. This presentation will explore the cemetery’s history, its current role as a heritage attraction and an active cemetery as well as its role as a hub for both the Jewish and local community. It will address the range of audience programming, including guided walks, community events, education and conservation, while reflecting on the tensions involved in presenting an Orthodox Jewish cemetery as both a sacred ground and civic space.